EPIC Profiles Series
by FRANCESCA SWAINE, University of Minneapolis
Strike up a conversation with EPIC2016 Conference Chair Bill Beeman and you might be treated to his deep expertise in Iranian politics or pragmatic philosophy...or theater and art history, or smart service systems in product design. He truly is a Renaissance man. Trained as a linguistic anthropologist at Wesleyan University and the University of Chicago, Bill is a distinguished anthropologist, renowned author, professor and chair of the Department of Anthropology at the University of Minnesota, opera singer, actor, and consultant to industry. A pioneer in establishing the value of ethnography in Industry, he forged a partnership between the Department of Anthropology and the Carlson School of Management at the University of Minnesota, co-hosts of EPIC2016.
Pathmaking Ethnography for Transformative Innovation
Bill’s masterful orchestration of art, science and industry are embodied in the conference theme pathmaking. His commitment to pathmaking is based on...
by GARY GEBHARDT, HEC Montréal; co-chair of EPIC2017
One of the most common questions I get at EPIC is, “You do ethnography in business schools?" So ken anderson invited me to write a response to this recurring question. I’ll break the response into three topic areas: (1) the use of ethnography and its status vis-à-vis research on management; (2) where, why, and how we teach ethnography in the classroom; and (3) some of the challenges and opportunities of ethnography in management research and business school education.
Ethnography and Research on Management
First let’s consider some history. Oxford University was founded in 1096. Harvard University—the first university in North America—was founded in 1636. Yet Harvard Business School was the first to offer an MBA and it was founded in 1908. Business schools as training grounds for general and strategic management are a relatively recent phenomenon.
Then, beginning in the late 1950s, there was a major movement to make business schools more academic and rigorous...