Advancing the Value of Ethnography

Tag: business school

William O. Beeman / A Profile

William O. Beeman / A Profile

EPIC Profiles Series Strike up a conversation with EPIC2016 Conference Chair Bill Beeman and you might be treated to his deep expertise in Iranian politics or pragmatic philosophy...or theater and art history, or smart service systems in product design. He truly is a Renaissance man. Trained as a...

Yes, Virginia, We “Do Ethnography” in Business Schools

Yes, Virginia, We “Do Ethnography” in Business Schools

One of the most common questions I get at EPIC is, “You do ethnography in business schools?" So ken anderson invited me to write a response to this recurring question. I’ll break the response into three topic areas: (1) the use of ethnography and its status vis-à-vis research on management; (2)...