case study

Disrupting Workspace: Designing an Office that Inspires Collaboration and Innovation

RYOKO IMAI Hitachi America MASAHIDE BAN Hitachi America Case Study—Hitachi America's R&D, comprised of five technical laboratories, opened the Center for Social Innovation in January, 2016. When the new office project emerged, the R&D group used the opportunity to reflect on and strengthen collaborative practices, organizational culture, and our customer engagement approach. We conducted an internal ethnographic study to investigate how space was used in our previous office, and based on our findings designed a new office space to facilitate collaboration and innovation for our group....

Strategy as an Unfolding Network of Associations

TOM HOY Stripe Partners TOM ROWLEY Stripe Partners Cast Study—This case explores a business strategy development project run by Stripe Partners for a London-based online healthcare company, Dr Ed. The first part lays out the details of the process: an intense four-day ethnographic research programme called the ‘Studio’ involving the Dr Ed senior management team. The second half reflects on the outcomes of the process one year on through a series of management interviews, and evaluates the contribution the Studio made in relation to the new business strategy. The evidence from the case suggests that the concept of strategy can be reappraised. From strategy as a static set of choices made at a specific point in time to strategy as an unfolding network of people, shared experiences and artefacts that is constantly being remade. The primary benefit of the Studio approach is its capacity to initiate, align and catalyse a ‘strategy network’. Studios are effective because they combine ethnographic encounters with collective problem...

Engineering Ethnographic Encounters to Lead to Better Project Results

JOSHUA DRESNER Claro Partners Case Study—This case study highlights the value of taking clients through their own ethnographic encounters during a customer experience project. It demonstrates how taking key project stakeholders on fieldwork builds their empathy with their sales and service channels and end-customers, and creates a space for reflection and an imperative for action. The case study includes examples from ethnographic encounters and how they led clients to have a new understanding about the customer experience, and take action. It underlines the value of ethnography in business as not just uncovering insights, but as a process stakeholders should be involved in to lead to effective human-centered strategy and direction for a client organisation....

How ‘Doing Ethnography’ Fostered Collaboration in Two Organizations

DANIELA CUARON Empathy Case Study—This case study discusses the role ethnography played in fostering collaboration across two organizations during a research project. It explores how the opportunity for collaboration emerged, why it was seized upon, and what it meant for the project. The case study looks at the project challenges and mishaps and clarifies why in spite of this it is believed to be successful. It analyses the impact on people's perceptions of the project outcome and what this meant for our client. Keywords: organizational culture, agency collaboration, design research, government...

Making the Case for Cases, Part 1: EPIC Case Studies 101

by SIMON ROBERTS (Stripe Partners), GARY GEBHARDT (HEC Montréal) & MARK BERGEN (Carlson School of Management, University of Minnesota), EPIC2016 Program Committee – Case Studies There’s a new format for EPIC2016: Case Studies. This post (and its companion Part 2) explains what we mean by cases, and what we are launching this format to achieve. Case studies in some form are not new to EPIC. Each year many presentations – be they full Papers or PechaKuchas – have taken the shape of loose case studies. But giving Case Studies a space of their own, with their own submission criteria, will lead to stronger case studies we believe. It will also encourage people to think more deeply about the relationship between ethnography and business impact, how EPIC can best fulfill its role in describing & documenting this impact, and how we can share it with audiences beyond the EPIC community. What We Mean by Case Studies Our vision for case studies is a method for teaching others about how ethnographic methods can be used to...

Making the Case for Cases, Part 2: Pathmaking

by SIMON ROBERTS (Stripe Partners), GARY GEBHARDT (HEC Montréal) & MARK BERGEN (Carlson School of Management, University of Minnesota), EPIC2016 Program Committee – Case Studies (This post follows Making the Case for Cases, Part 1) Unlike the research stories shared in the past, making a dedicated space for Case Studies at EPIC signals it’s time for us to evolve cases as a genre. Summarizing last year’s conference, the EPIC Board writes: ...reflecting on the first 10 Years of EPIC, Jeannette Blomberg asked for fewer “just-so stories and more accounts of what is broken and what we can learn from it”—a reminder that while it is nice to celebrate our successes and tell interesting narrative case studies, we only push our practice and knowledge forward by dissecting that which fails and that which we do not understand. (The EPIC2015 Conversation) Indeed, even the best EPIC cases have sometimes come across as straightforward histories of inestimable success. We understand few people come to conferences motivated to...