This paper argues that first-person data—video, audio, and other data that is recorded from the research...

This paper argues that first-person data—video, audio, and other data that is recorded from the research...
Case Study—We consider new expectations for ethnographic observation and sensemaking in the next 20-25 years, as technology industry ethnographers' work unfolds in the increasing presence of the type of analytical capabilities specially trained (and self-training) machines can do ‘better’ and...