COVID

Navigating the Next with Resilience: Global Portfolio Strategy in a World of Uncertainty

Giulia Gasperi presenting at EPIC2022
GIULIA ELISA GASPERI TRIPTK SAM HORNSBY TRIPTK KATE MCTIGUE TRIPTK NICHOLAS PEDEN TRIPTK Apparel & footwear (A&F) give us social identity, protection and a means of self-expression. But in a pandemic these ways of thinking about clothing are essentially pointless. When the world shuts down and stays at home, how are A&F companies supposed to figure out what’s next – and how to gear themselves up for the future? At TRIPTK, we created the What’s Next Desk, a ‘what do we do about it next’ set of strategic and tactical actions for a global leader in apparel & footwear to respond to the behavioral shifts in consumer trends during COVID-19. We believe ethnographic research is a powerful approach for connecting companies to the people, communities and culture they serve. And when the world shuts down and we’re forced to throw the classic ethnographic playbook out the window, we still believe the ethnographic approach is possible and preferred. We believe that at its core, ethnography promotes empathy,...

Show Must Go On: How Can Ballet Help Us Strengthen Ethnographic Practice?

Photograph of a ballet dancer at the apex of a jump in a full split, with translucent white skirt and sleeves illuminated against the dark background of an empty theater.
ALMINA KARYA ODABASI Vrije Universiteit Amsterdam This PechaKucha is drawn from research conducted as an organizational ethnography at The Dutch National Ballet (DNB), a renowned professional organization in the culture and arts sector in the Netherlands. However, just like most research trajectories, mine was also full of hurdles that I needed to overcome, the biggest being Coronavirus and the disruptions it created. While constantly adapting myself and my research to the circumstances of the day, I agree with Marcus and Fischer’s description of ethnography being a “messy, qualitative experience” (1986, p.22). I have come to recognize how resilience is very much engraved in the ballet as a profession with opportunities to observe its manifestation even before (or during) adversities; and its learnings can be useful for other (cultural) settings and/or disciplines. In this PechaKucha, by proposing a new perspective to understand ethnographic practice, I suggest that what we learn from ballet can impact the resilience...

Where is Remote Research? Ethnographic Positioning in Shifting Spaces

by JENNIFER COLLIER JENNINGS & RITA DENNY, EPIC “There’s a lot of talk about us ‘being there’, and what that means for our practice and what that means for the type of work that we say we do. The ground has shifted. How do we respond to that? It’s not just, ‘Oh, we’re temporarily working remotely, let’s just gather some new tools.’ We’re actually responding to a shift in the ground underneath us. And we still want to be able to ask questions in depth and gather data in a way that makes meaning for us.” —Nichole Carelock Ethnographers are recalibrating the spaces we inhabit with people. We can’t physically go into homes, workplaces, stores, cars, hospitals; we’re adjusting interview protocols to online environments, exploring software for remote diary studies, and creating virtual workshops. But as we onboard new tools for ‘being there’ with people, let’s think about what it means to be there in the first place. For decades ethnographers have pushed businesses and organizations to pay attention...