customer service

Just Add Water: Lessons Learned from Mixing Data Science and Design Research Methods to Improve Customer Service

OVETTA SAMPSON IDEO Chicago and DePaul University Case Study—This case study provides an inside look at what occurs when methods from the data science and ethnographic fields are mixed to solve perennial customer service problems within the call center and cruise industries. The paper details this particular blend of ethnographic practitioners with a data scientist resulted in changes to design approaches, debunking myths about qualitative and quantitative research methods being at odds and altering team member perspectives about the value of both. The project also led to the creation of innovative blended design research and data science methods to discover and leverage the right customer data to the benefit of both the customer and the call center agents who serve them. This paper offers insight into the untold value design teams can unlock when data scientists and ethnographers work together to solve a problem. The result was a design solution that gives a top-performing company an edge to grow even better by leveraging the millions...

Designed for Care: Systems of Care and Accountability in the Work of Mobility

ERIK STAYTON Nissan Research Center – Silicon Valley; Massachusetts Institute of Technology MELISSA CEFKIN Nissan Research Center – Silicon Valley In this paper we explore the idea of a system of care through a city transit system. We argue that a systematic orientation to care is central to what makes a transit system work for people. Further, we suggest that this care orientation is recognized as such, even though it is not apparent in typical modes of systems management. Care is what knowing in this system is for. We examine how participants in the system navigate different epistemic bases of their work, focusing on how care work and information work intertwine. How is this work practiced and known? And how could we, as design researchers, use these practices to design systems of care? In service of these goals, we expand the notion of care work toward care of non-human actors as well as that of people. We focus particularly on the roles of automation and the risks automation presents for care. In a moment of increased...