Advancing the Value of Ethnography

Tag: design research

How to Scale a Culture of Human Understanding

How to Scale a Culture of Human Understanding

IBM is big. We have around 350,000 employees including 20,000 design and user experience professionals, and only a fraction of them are experienced design researchers. Many of you reading this also work in or with large enterprise organizations and, as you know, at that scale it can be easy to get...

Regarding the Pain of Users: Towards a Genealogy of the Pain Point

This essay offers an analysis of the “pain point,” a commonplace figure of speech in UX design and contemporary business contexts more broadly. By situating this everday trope within a wider discourse of pain, and its politiciztion in the United States, I seek to problematize the modes of...

The Story As Evidence: It’s Yours, It’s Mine, It’s Theirs

The Story As Evidence: It’s Yours, It’s Mine, It’s Theirs

PechaKucha Presentation I've been reflecting on my role in the use and abuse of evidence — in the past as a radio producer and more recently as a writer in a design research company. Storytelling is held aloft as something businesses need to do more of — and be better at — but often the narratives...

Midway Atoll

Midway Atoll

PechaKucha Presentation We live our lives in contexts of overlapping systems. Developing the skill to connect dots of evidence between social, ecological and economic evidence offers the potential for more effective interventions in complex challenges. Sarah Brooks, Sarah Brooks’ teaching and...