Advancing the Value of Ethnography

Tag: emerging markets

Engineers “On The Ground”: Mass Observation at Moto

Engineers “On The Ground”: Mass Observation at Moto

Of course, EPIC has always been a ‘community of praxis’ (as much as practice) helping attendees put what they learn into action. For us at Motorola Mobility, 2013 was no exception. The company had reduced its phone portfolio to a handful of products; and knew the only way to grow market share was...

Urban Mobility and “Emerging Consumers”

Urban Mobility and “Emerging Consumers”

For several decades ‘Emerging’ has been a staple prefix applied to such entities as markets, nations, democracies, cultures, and business opportunities. The term has been used to label virtually anything about “less-developed” Others deemed “new” to the world of market-led consumption, especially...