Market Creation Through Community Engagement: Combining Ethnographic and Business Thinking to Bridge Life-Changing Technologies to Emerging Economies

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Emerging technologies such as drones, sensors, mesh networks and IoT have significant potential to bring new life-changing services and benefits to places where infrastructure and ICT access is still limited. Nevertheless, many companies have already failed in the attempt to bring new solutions to the underserved population in emerging markets due to gaps in understanding capability and lack of systemic approach.

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