ethnographic film

Tutorial: An Ethnographer’s Guide to 360 Video

Tutorial: An Ethnographer's Guide to 360 Video
Gain a critical and technical understanding of the benefits, affordances and production workflows of 360 video as an ethnographic and research medium Instructors: KARL MENDONCA &  BRYAN WOODS, Google Overview This video has been edited to protect the privacy of participants in the live tutorial. A goal of ethnographic fieldwork is to be able to experience the world from another person’s perspective, inhabiting their point of view as they go about their everyday routines, tasks, and interactions. For ethnographers and researchers, the growing availability of high-quality 360 video presents an opportunity to get a deeper understanding of other points of view, as well as instill a deep and profound sense of empathy toward end-users in our stakeholders. And with the turbulence of the pandemic, it has been an opportunity to develop a deeper understanding of contextually situated behaviors when actual co-presence was restricted. As we embrace and learn to work with this incredible medium, we must ask core ethnographic...

EPIC2019 Ethnographic Film

The film session at EPIC explores the ways ethnographic practitioners have used moving images to interpret data, share insights, and tell the stories of their work. Filmmakers showcase these forays in visual storytelling by screening examples and discussing the limits and possibilities of the form. Films were selected through anonymous review. Program Introduction, Charley Scull Food for Thought: The Path to Food Security in Newark, RUCHIKA MUCHHALA, Third Kulture Media The Learning Library: Using Ethnographic Film as an Organizational Change Tool by Scaling Human Insights across a National Preschool System, HAL PHILLIPS & MEG KINNEY, Bad Babysitter Clyde in Mulberry, ALLEGRA OXBOROUGH, Aero Creative Agency in the Smart Home of the Future, NICK AGAFONOFF, Real Ethnography Introduction CHARLEY SCULL, Committee Chair and Film Session Curator Considering the theme of agency through the lens of film offers many avenues for exploration, in terms of both the stories that film can feature and the power...

Evidence before Art: An Ethnomethodological Approach to Video Ethnography in Commercial Research Contexts

by NICK AGAFONOFF, Real Ethnography/The Practice Insights I think of myself as a video ethnomethodologist1 – a social scientist who utilises disruptive techniques (social experiments) in conjunction with technical videography to explore, document and represent how people subjectively make sense of and navigate their everyday worlds in relation to brands, products and services. My films and their usefulness depend entirely on the scientific process that I employ to facilitate objectification of the lived experience data collected, otherwise referred to as the evidence. My films become art the moment they become about my own subjective experience; the moment I depart from being an objective social scientist. At EPIC2017 in Montreal, I had the pleasure of presenting my 10-minute documentary Andrew’s Story, an emotional portrait of a man who had recently experienced a permanent disability but was refusing to claim on his disability insurance. My client wanted to understand why people like Andrew are not making claims when...