ethnographic video

Tutorial: An Ethnographer’s Guide to 360 Video

Tutorial: An Ethnographer's Guide to 360 Video
Gain a critical and technical understanding of the benefits, affordances and production workflows of 360 video as an ethnographic and research medium Instructors: KARL MENDONCA &  BRYAN WOODS, Google Overview This video has been edited to protect the privacy of participants in the live tutorial. A goal of ethnographic fieldwork is to be able to experience the world from another person’s perspective, inhabiting their point of view as they go about their everyday routines, tasks, and interactions. For ethnographers and researchers, the growing availability of high-quality 360 video presents an opportunity to get a deeper understanding of other points of view, as well as instill a deep and profound sense of empathy toward end-users in our stakeholders. And with the turbulence of the pandemic, it has been an opportunity to develop a deeper understanding of contextually situated behaviors when actual co-presence was restricted. As we embrace and learn to work with this incredible medium, we must ask core ethnographic...

Tutorial: Ethnographic Video—Storytelling for Impact

Ethnographic Video: Storytelling for Impact
Instructors: CHARLEY SCULL (UX Researcher, Facebook), NICK AGAFONOFF (Director, Real Ethnography) & PRABHAS POKHAREL (CEO, Reduct) An end-to-end approach to scoping, planing, shooting, editing and sharing video ethnography projects. Overview This tutorial was conducted at EPIC2021. Exercises and discussions have been omitted to protect the privacy of participants. We’ve all seen the power of a well-crafted ethnographic video to capture the attention, and imagination of the room, whether that room is a design studio, a classroom or a boardroom. At its best, it can generate empathy, reveal insights that would be impossible to describe, and build conviction and consensus, in ways that can lead to alignment on what action to take next. In this EPIC 2021 tutorial we will show you just how accessible this powerful form of expression can be to produce. Join experienced video ethnographers and editors, Nick, Charley, and Prabhas, to explore the craft of ethnographic storytelling for impact, through video. You will leave...