Convo Research & Strategy Pvt Ltd
PechaKucha Presentation—This paper raises the implications of simplifying algorithms for scale and uplifting content that is damaging for human evolution. Technology is powerful because of its scale and also disempowering for the same reason. Scale is in the variables and online media, in the zest of empowering women, is deciding our fate. I get it when the housewife looks to YouTube to cook a meal. However, I also see the heartbreak when what should be freeing is actually being used to throttle progress. When a girl from a small sub-segment of global population like Rajasthan, while wanting to feel empowered realises that she's unable to measure up? Are we responsible for this? Are our “hashtags” and “likes” fuelling our continued repression?
As an ethnographer, I study media consumption to overcome barriers to participation in the online world, and as a gender trainer, I also create and use media content to overcome barriers in the real world. I find myself continually...
Vice President, Experience Research, BeyondCurious Download PDF
PechaKucha—Feminist art and ethnography have something in common. We examine the everyday; are interested in activism and equality. As a practitioner of both, I assert that we need feminist ethnography, especially in corporate technology research, where women are discounted because of cultural stereotypes, in spite of being key users and consumers. We need to be open about being feminist ethnographers. We must turn ideas of “bias” inside out, as current bias against women in technology is rampant. It’s going to be a lot of work, but it’s work that is worth doing.
Carrie Yury is a feminist researcher, writer, and artist. She is Head of Experience Research at innovation agency BeyondCurious, where she oversees all research, both quant and qual, to understand users, develop original thought leadership, develop experience strategy, and ensure great product design.
2016 Ethnographic Praxis in Industry Conference Proceedings, p. 541, ISSN 1559-8918, https://www.epicpeople.org...