PechaKucha Presentation Taking Avery F. Gordon's definition of a ghost as a social figure making the unknown apparent as a departure point, the piece dives into the “ghosts” silently present in an ethnography on how parents view gender in media. Through utilizing the image of an ethnographer as a...
Case Study—After discovering that there were over 25 projects going on in various business units in the company that involved children as end users, and that most people had a limited understanding of children's play, the researchers proposed a multi-cultural ethnographic project called...
This case study is based on an ethnographic investigation conducted in 2003 at the BMW Plant Oxford automobile factory focusing on issues of staff retention. The study found that the workforce, as well as being diverse in conventional terms, was also divided in less immediately identifiable ways,...
“A radical approach specifically aims to uncover root causes and original sources, as opposed to surface level explanations.” —Thomas Wendt Thomas Wendt is one of many eloquent voices urging designers and ethnographers to take responsibility for the social roots and implications of our work. This...
Two ethnographers from different parts of the same technology company set out to explore the role of women and girls in the worldwide maker movement. We wanted to know who is currently participating in the maker phenomenon, how they became makers, what motivates them to continue making, what kinds...
The aim of the research was to discover how teen girls use technology in relation to privacy practices in their everyday lives. Asking teenage girls to describe the worst technology they could imagine was a fruitful way of exploring their feelings towards location-awareness, tracking and...
During a project an ethnography team immersed itself in the lifestyle of lower socio-economic class women. From the different worldviews between these groups, we discuss positionality and access to data, i.e. the ways characteristics such as socio-economic, education, social status, and...