Advancing the Value of Ethnography

Tag: IBM

Scaling Empathy through IBM Design Research

Scaling Empathy through IBM Design Research

As consultants we practiced the basics of design thinking and user centered design for years with a range of organizations. However, upon joining IBM and learning to apply the IBM Design Thinking mindset, we both realized this way of working differed from our past experiences. This difference is...

How to Scale a Culture of Human Understanding

How to Scale a Culture of Human Understanding

IBM is big. We have around 350,000 employees including 20,000 design and user experience professionals, and only a fraction of them are experienced design researchers. Many of you reading this also work in or with large enterprise organizations and, as you know, at that scale it can be easy to get...

A Researcher’s Perspective on People Who Build with AI

A Researcher’s Perspective on People Who Build with AI

Two years ago, I arrived at IBM Design’s Studio in Austin to work on Watson. I didn’t know how to code, thought mastering the set up of my iPhone was a technical achievement and had never researched the world of the developer. Yet here I was, venturing into the very technical realm of artificial...