Advancing the Value of Ethnography

Tag: individualism

Putting the ‘Social’ Back in ‘Social Science’ Research

Putting the ‘Social’ Back in ‘Social Science’ Research

Remember the days when a main challenge of the EPIC community was convincing executives that humans weren’t just rational actors all the time? Back when arguing for the value of ethnographic research, thick data, and so forth, started with getting executives to realize that there was more to...