Ethnography for the AI Age: How to Get Started
Artificial intelligence (AI) has made huge strides recently in areas like natural language processing and computer-generated images – every other week seems t...
Putting the ‘Social’ Back in ‘Social Science’ Research
Remember the days when a main challenge of the EPIC community was convincing executives that humans weren’t just rational actors all the time? Back when argui...
A Case for Ethnography in the Study of Corporate Competencies
In business thinking, ‘core competencies’ have long been seen as the critical factor that distinguishes great from good. Great companies have strong core co...