
SHEILA PONTIS, Sense Information Design & Princeton University
Overview
Ethnographic analysis is the examination of raw data with an interpretative lens to identify themes, connections and patterns. How can you make this process more accessible to support data socialization and encourage collaboration from all members of an organization or team? In this tutorial you will learn and practice information design principles and visual frameworks to support research data analysis, translate findings into tangible forms and share learnings with more clarity.
This hands-on tutorial will help ethnographic and design researchers analyze and synthesize field research data in a structured and visual way. Tutorial participants will create visuals that keep the power of the text, its meanings and emotions, without oversimplifying or misrepresenting the data. The tutorial will cover:
Information design principles for supporting ethnographic research
Six ways of seeing and showing for analyzing data and visualizing insights...