When ethnographic or market research is employed to help de-risk potential products and services, the focus is typically on understanding markets, cultures and contexts external to the organization that would launch them. This paper shifts the focus to the sorts of organizational practices,...
As a social researcher rooted in the traditions of participatory innovation, I set out to take a design anthropological approach to study the early unfocused phases of organisational innovation processes, and explore ways of both challenging and supporting these. With an interest in understanding...
Global fast moving consumer goods companies are faced with significant challenges on all fronts as start-ups challenge brands, retailers’ private labels challenge margins and technology giants like Amazon and Alibaba challenge the entire business model. To survive in this environment, FMCGs must,...
“A radical approach specifically aims to uncover root causes and original sources, as opposed to surface level explanations.” —Thomas Wendt Thomas Wendt is one of many eloquent voices urging designers and ethnographers to take responsibility for the social roots and implications of our work. This...
The aim of this paper is to explore the potential for ethnographic approaches in technology startups and the venture capital firms that support and control them. The current practices and model of innovation aim for “disruptive innovation,” but most efforts fall short, prioritizing mass diffusion...
This paper examines how ethnographic praxis as a means for driving social change via industry, went from a peripheral, experimental field, to a normalized part of innovation and product development – only to be coopted from within by a new language of power. Since the 1980s anthropologists have...
Building on participatory innovation, and taking a personal and analytical autoethnographic approach we set out to investigate how innovative initiatives emerge in the interaction of multiple stakeholders across different organizations. As researchers, we are interested in understanding the lived...
Tutorial Instructors: COURSE MATERIALS Clicking on the following links will automatically download course materials in PDF format. Context Mapping Template Methods Evaluation and Definition Template Guiding Criteria Definition...
Innovation in the startup world is broken. Startups say their aim is “disruption”—a riff on Christensen’s definition, but much less precise. “Disruption” has been appropriated by startups to mean doing something that has widespread, radical impact. They are about “changing the world.” They’re...
This paper investigates how a close understanding of human activity can inform the design of culturally and contextually sustainable innovations for subsistence markets. Building on existing literature related to poverty alleviation initiatives and an ethnographic field study, this project...