Advancing the Value of Ethnography

Tag: innovation

From ‘Cool Science’ to Changing the World: The Opportunity to Support Pre-startup Science Commercialization through Ethnography and Human-centered Design

From ‘Cool Science’ to Changing the World: The Opportunity to Support Pre-startup Science Commercialization through Ethnography and Human-centered Design

Introducing an emerging context for human-centered design work, this paper extends previous EPIC literature on startup innovation upstream into university science commercialization. It provides new perspectives on how the human-centered design community can engage with scientific models of agency...

Ethnographic Thinking, from Method to Mindset

Ethnographic Thinking, from Method to Mindset

Book Review Ethnographic Thinking: From Method to Mindset Jay Hasbrouck 2018, 120 pp, Routledge I’ve been reading Jay Hasbrouck’s Ethnographic Thinking this spring, sneaking its pages into gaps in my daily routines. It’s part of my longer-term project of reading across the fields of service...

Building an Innovation Strategy from Cultural Insights

Building an Innovation Strategy from Cultural Insights

“Innovate or die"—this dictum is driving companies to build their innovation capacity, and fast. Most are turning to now-familiar practices such as Design Thinking, Lean, or Agile. But as they grow, many organizations find that they don’t see expected increases in innovation after deploying these...