intuition

Intelligences

Intuition: Thinking through Loopholes

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LAURA REISS PechaKucha Presentation Intuition, contrary to common sense, is not a natural gift. Intuition is born out of experience and it can be a valuable tool for researchers. But what has intuition to do with anticipation? To anticipate we usually rely on understanding current behavioral patterns and extrapolating them. Intuition is great at recognizing patterns and by trusting it more we can become even better researchers. As with any other skill in order to follow our intuition, we need to practice, to be exposed to a lot of fieldwork, to listen to a lot of people, so that we can not only notice what stands out of the common but give the right value to it. When we learn to use our intuition as a research tool, anticipating becomes natural. I will bring examples from a research project that aimed to explore the relationship of young women in Brazil with pregnancy and the most valuable insight in this project came from a girl who did not get pregnant. I will also draw from the world of chess—a game where anticipation...

Intelligences

Working with Intuition

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ANISH NANGIA User Experience Researcher, eBay Inc. PechaKucha Presentation Evidence, today, can have very narrow definitions. For digital products, this type of evidence usually includes clicks and engagement metrics. I believe that in our effort to only listen to numbers and data, we have created a culture that looks down on intuition as something messy and to be rejected. As a result, we train ourselves to cast our intuition aside. When we do listen, we dare not speak up about it. Intuition is a part of what makes us human. It is often the primary way we make sense of our work (and the world around us). Yet, we continue to focus only on rationality and logic. Ultimtately, the goal of this piece is to present intuition from a different lens – to understand it, learn to listen to it and create spaces where we talk about it. Anish Nangia is a User Experience Researcher that uses human centered design to understand complex problem spaces and inspire compelling products. anishnangia@gmail.com 2018 Ethnographic Praxis in Industry...