Advancing the Value of Ethnography

Tag: literature

Screenplay, Novel, and Poem: The Value of Borrowing From Three Literary Genres to Frame Our Thinking as We Gather, Analyze, and Elevate Data in Applied Ethnographic Work

Screenplay, Novel, and Poem: The Value of Borrowing From Three Literary Genres to Frame Our Thinking as We Gather, Analyze, and Elevate Data in Applied Ethnographic Work

Applied ethnography still struggles with the fundamental challenges of (1) framing research to obtain ‘thick’ data, (2) making sense of data in teams and with clients, and (3) making a convincing case with data in challenging environments. We have observed that borrowing from literary genres can...