Businesses often have strategic visions for the future of a product space; however, identifying and building toward preferable futures is a daunting task, especially when designing for complex systems, e.g., Digital advertising platforms that include multiple complex interfaces and internal...
Tag: methods
The Automation of Qualitative Methods
Introduction Anthropology and its methodologies cannot easily be automated. However, both design and engineering based organizations are attempting it. I argue that this is based in part on historic legacy systems, a misunderstanding of the ethnographic toolkit, and an over-reliance on the...
Tutorial: Structuring Analysis for Innovation
Tutorial Instructors: COURSE MATERIALS Clicking on the following links will automatically download course materials in PDF format. Context Mapping Template Methods Evaluation and Definition Template Guiding Criteria Definition...
Paco – Applying Computational Methods to Scale Qualitative Methods
For several years we have been building and using an open mobile research platform, called Paco, that enables the scaling of qualitative research through quantitative, computational techniques. The platform provides a mechanism to design and deliver remote research instruments to mobile devices in...
Scurvy and the Practice of Insights Research
I. Intel recently ran an internal marketing conference, where a research firm shared with us a dozen or so technology trends, each with potential to “disrupt” our business. To narrow down discussion about these trends, we were asked to “vote” on which of these trends we thought were most...
You Can’t Be Serious?! – LEGO® Serious Play® – Serious Solution Crafting for Kids aged 3 to 103.
EPIC2014 Workshop: You Can’t Be Serious?! – LEGO® Serious Play® - Serious Solution Crafting for Kids aged 3 to 103. Well the excitement of last week has taken its toll – or perhaps that’s just the jet lag. Now back in Berlin, I’m reminiscing our epic week, uploading pictures and re-reading...
Who Deserves to Be Observed?: Wrestling with the Avant-Garde
PechaKucha Presentation—What happens when the “mildly militaristic jargon of marketing” (2004, Sunderland, Taylor, Denny) seeps into the dialectic process of structuring applied research and blurs the meaning of its stakes? This provokingly titled PechaKucha stems from our experience of...
Tutorial: Introduction to Survey Design
Overview Ethnographers tend to be uneasy about survey research. Some of us shun it because it seems “reductive” of human experience; others are intimidated by complex methods and analytics that weren’t part of...
Keynote Address: Culinary Habits and Feral Cakes
Dana Sherwood is a New York–based artist whose work lies on the border of the domestic and the wild. Exposing the fact that nature exists everywhere, and highlighting multispecies interaction while forging new pathways of communication, Sherwood’s work underscores the blurring of boundaries...
Tutorial: Analysis in Human-Centered Design
Overview This tutorial will give you a framework for understanding the important role of analysis in human-centered design and teach 4 key methods for practicing analysis. The framework proposes a model for...