Case Study—This case study provides an inside look at what occurs when methods from the data science and ethnographic fields are mixed to solve perennial customer service problems within the call center and cruise industries. The paper details this particular blend of ethnographic practitioners...
Case Study—This case study presents ethnographic work in the midst of two fields of technological innovation: automated vehicles (AV) and virtual reality (VR). It showcases the work of three MSc. Techno-Anthropology students and their collaboration with the EU H2020 project ‘interACT’, sharing the...
Case Study—In 2016 The Chicago Community Trust (“The Trust”), a local Chicago foundation, partnered with Roller Strategies (“Roller”), an international professional services firm, to deploy an innovative mixed-methods approach to community-driven social change on the South Side of Chicago. This...
Case Study—Declining clinician engagement, increasing rates of burnout, and stagnant patient and family experience scores have led hospital leadership at Seattle Children's Hospital to submit requests to a data scientist and an anthropologist to identify key themes of survey comments and provide...
Case Study—This case-study details how a team of anthropologists and a team of data scientists sought to help a Middle Eastern theme park make use of their big data platform to measure ‘the good customer experience’. Ethnographic research within the theme park revealed that visitors yearned to...
Case Study—This is a case about how Mozilla, the open source browser company, set out to reconnect with ‘collaborating in the open’ to regain its competitive advantage. This case describes how a multi-disciplinary research team used ethnographic, market, and data analysis to articulate and clarify...
As EPIC2018 program co-chairs, we developed the conference theme Evidence to explore how evidence is created, used, and abused. We’ll consider the core types of evidence ethnographers make and use through participant observation, cultural analysis, filmmaking, interviewing, digital and mobile...
Rapid innovation in science and technology has led to the development of new fields that transcend traditional disciplinary boundaries. Previous studies have retroactively examined the emergence of these fields. This paper outlines a mixed method approach for using network ethnography to identify...
The EPIC community has been wrestling with ways to integrate quantitative and qualitative methods in light of the increasing role that digital data plays in business practices. Some focus on methodological issues (digital data as method), while others point to the consumer value in data products...
Large organizations have been on a quest to harness the power of big data to inform and drive all kinds of decisions—from finance and fraud prevention to product development and marketing. Organizations from the U.S. government, to retailers, to major financial institutions are appointing Chief...