This paper presents a study of new technologies potentially enabling access to a sensory feast of places by ‘wired up’ flanêurs, real-time as well as remote ‘native’ description and interactions and situated oral histories excavated through ‘being in a place’. We describe an inter-disciplinary...
The paper outlines a methodological approach for investigating how consumers create brand meaning using the material resources companies provide. The approach draws from Material Engagement Theory—to discuss the role of consumers in creating patterns of meaning by engaging with objects. It also...
In the last ten years, an eclectic mix of electronic nicotine delivery products (‘e-cigarettes’) and practices have proliferated in the US with little restriction, producing a vast array of vaping mechanisms, flavors, and styles. At the same time, anti-tobacco movements have targeted e-cigarettes...
Smart devices and online research platforms are changing the landscape of qualitative data collection and analysis. While data collection mechanisms have flourished, analytic tools to work with that data have not meaningfully evolved. Changes in professional practice and advances in technology are...
In this paper, I argue for the value of multi-dimensional ethnography. I explore the potential for ethnography to venture beyond sites, into different dimensions. As an example of work moving in this direction, I present a new approach, dubbed TRACES, which emphasizes the assemblages that...
For several years we have been building and using an open mobile research platform, called Paco, that enables the scaling of qualitative research through quantitative, computational techniques. The platform provides a mechanism to design and deliver remote research instruments to mobile devices in...
While theories of practice have been influential in the social sciences, these frameworks have seen limited application in ethnographic and applied inquiry, perhaps because few methods for carrying out practice theoretical research have been elaborated. We address this opportunity and provide an...
In recent years, many ethnographers have conducted participant observation studies in virtual worlds, whether in games like World of Warcraft or user-generated environments like Second Life. However, the acceptance of digital fieldwork as a legitimate form of ethnography does not make it strictly...
In mobile communications studies, Japan is known for its “keitai culture.” However, the actual use of keitai among the Japanese is anything but glamorous. On the other hand, strong preference of online diary and diary blogs among the Japanese is remarkable. What is puzzling, however, is that the...
This paper explores challenges and potentials for innovation and co-creation within an increasingly interconnected and digitalized world, and its affect on ethnographic practices within the field of design and business development. Our discussion is based on material from an interdisciplinary...