Challenging measures of scale is possible through listening to stories of how people value a product, and envisioning ways to measure success beyond typical metrics like Monthly Active Use (MAU) or Daily Active Use (DAU).
Understanding what people value is somewhat complex for a product like Firefox because people might use Firefox every day without thinking much about it. In this case study, we detail how we used Futures Thinking and participatory design methods to elicit stories of how people value Firefox.
This case study demonstrates that a relatively small number of meaningful ethnographic insights can be powerful enough to influence business strategy. By creating the space for listening to stories and encouraging stakeholder involvement, we were able to make the case to save one of our mobile browsers, Firefox Focus, despite its lack of scale.
Keywords: Diary Study, Firefox, Futures Thinking, Interviews, Mozilla, Participatory Design, Remote Research,...
University of Massachusetts Amherst
Participatory visual research methods like Photovoice open up opportunities for collaborative sense-making and advocacy. In these methodologies, data and knowledge are produced not only as an end product, but also in process. As participant-researchers contribute to research design, ethical discussions, data collection, analysis, and presentation of results, they communicate users’ values and concerns that can inform better organizational practices and improve products and services.
In the first part of this workshop, you will learn about participatory visual research methods, from their foundations as methodology developed in the global South to promote the public’s “right to research” (Appadurai) to their application in a variety of organizational settings and design projects. In the second segment, you will take part in a hands-on Photovoice workshop exercise designed to open up questions of visual representation, ethics, and participation. In the final...
Emerging technologies such as drones, sensors, mesh networks and IoT have significant potential to bring new life-changing services and benefits to places where infrastructure and ICT access is still limited. Nevertheless, many companies have already failed in the attempt to bring new solutions to the underserved population in emerging markets due to gaps in understanding capability and lack of systemic approach....
School of Design, The Hong Kong Polytechnic University
This paper aims towards a critical re-evaluation of Participatory Design processes based on a completed collaborative research (2015) in rural China. The study involved two complementary disciplines; the Applied Social Sciences and Design and their corresponding research methodologies; Action Research and Participatory Design aligning the social and the physical. The resulting design and implementation of a community kitchen in rural China enabled villagers to develop social enterprises and new types of collective organizations. With Action Research providing the necessary ‘software’ for social organization and engagement, facilitating the development of ‘hardware’ or design outcomes through participatory processes. Beyond design and social outcomes, the study raised questions concerning the critical, conceptual and praxis underpinnings of Participatory Design that impact its effectiveness as a tool. Participatory Design, sometimes panacea for an objectified...
EPIC Profiles Series
by CHRISTINE T. WOLF, IBM Research
How can risk-taking propel an ethnographic career? Just ask Jeanette Blomberg, who is no stranger to professional risk-taking. Her career journey, including major contributions at foundational tech giants in Silicon Valley, has centered on making participation in various forms core to ethnographic work. Jeanette is Principal Researcher at IBM Research – Almaden Research Center (ARC), where she has been for 13 years. Previously, she was Director of Experience Modeling at Sapient, Professor at the Blekinge Institute of Technology in Sweden, and founding member of the Work Practice and Technology group at Xerox – PARC (Palo Alto Research Center).
I’ve gotten to know Jeanette over the past year, working as an intern and student researcher in the area of work practice analytics under her guidance at IBM. We set aside time to discuss her professional experiences on the occasion of her recent induction into IBM’s Academy of Technology, a high honor within the corporation...
by CHUCK DARRAH, San Jose State University
Chuck Darrah and Jeanette Blomberg are Host and Discussan of the EPIC2016 Salon Working for Social Change. Join them at EPIC2016!
No matter the source of your employment, whether in the commercial sector or academia, we all want our work lives to add up to something positive. Yet it is easy to wonder how this or that project actually affected the world for better or worse. What can we do to make the next project better? How can we take what we learned so we can repeat the success in other projects or settings?
Jeanette Blomberg and I have been engaged in an extended conversation with each other for over a decade about the relationship between our day jobs and our interest in promoting social change. The EPIC2016 Salon Working for Social Change is a chance for our community to reflect on the complexities of making the world a better place through our labor as EPIC practitioners and academics, both individually and collectively.
Jeanette has spent a career working primarily in the...
by THOMAS LODATO, Center for Urban Innovation, Georgia Institute of Technology
Article 3 in the series Data, Design and Civics: Ethnographic Perspectives
The days of gathering in the forum are long gone. Today, the sphere of American civics is teeming with new forms of participation—from emergent advocacy organizations like MoveOn.orgi and shifting information paradigmsii to “personalized politics”iii and debates centered on computational data.iv Civics has moved beyond a notion of informed citizenship—of being educated on issues and debates, as well as keen enough to synthesize and respond (hopefully in the form of votes) to shape government. Now, in order to hold elected officials accountable, or to expose the shadowy ongoings of bureaucrats, or to reimagine a government suited for the pace of the 21st century, citizens must lead the charge to actively craft political opinion, civic life, and government itself.
Of course, civic engagement has never been as straightforward as our historical fantasy of the public forum—there...
by ROXANNE KNAPP, IIT Institute of Design
The Institute of Design (ID) at the Illinois Institute of Technology is building thought leadership and practice around using design to innovate for humanity’s most pressing, confounding issues. The world faces daunting global challenges—complex, fast-changing, and unpredictable problems—that design strategy is uniquely poised to address. Our students explore how the practice of design is evolving in response to large-scale economic, social, and technical changes. Our faculty teach methods and frameworks that support an emerging kind of design, one in which designers coordinate relationships between systems and foster conditions in which ecologies can grow.
For over a decade, ID graduate students curated the Design Research Conference, which brought together a growing community of design professionals advancing the role of design research in innovation. Then in 2014, a group of students saw an opportunity to re-envision the event, aligning it with the changing role of design and two...