Welcome to EPISODE ONE in a series of conversations with some of the makers and speakers of EPIC2021—a global, virtual conference and community promoting ethnography for impact in business, organizations and communities.
In this episode, Luc Aractingi talks with Sarah Ellis, Director of Digital Development at the Royal Shakespeare Company and Keynote Speaker at EPIC2021.
Find out why artists are the consummate innovators and Shakespeare is on the cutting edge of mixed reality and emerging technologies!
LUC: Hello and welcome to EPIC interviews, a series where we get to know the makers and hosts of the conference EPIC 2021. Today we are interviewing Sarah Ellis, who is the Director of Digital Development at the Royal Shakespeare Company. Hello, thank you for coming.
SARAH: Hello, nice to be here.
LUC: I was wondering if you could tell us more about your role.
SARAH: I work for the Royal Shakespeare Company and my job is the first job of its kind where I'm the Director of Digital Development. What that means is...
PechaKucha—Performative behavior is an action taken specifically with an audience in mind, to elicit a response or reaction. Digital Ethnography encounters this on a daily basis, as we study behavior on social & digital networks where performative behavior is rampant. As a research source, social media behavior is often dismissed because of it’s orientation towards performance – but as people lead more omni-channel lives, the distinction between online and offline lives is becoming harder to discern. As such, we need to start viewing performative behavior as extensions of fully formed individuals. This means today’s Ethnographers need to become Digital Ethnographers as well, to better understand individuals as the sum of both thier online & offline personalities.
Kathleen Hartnett lives in Brooklyn, NY and works at SapientNitro, where she leads the Social Insights capability within their Consumer Intelligence Practice. She is passionate about understanding how social...
by BRIAN MOERAN (University of Hong Kong) and TIMOTHY DE WAAL MALEFYT (Fordham University)
Systems of Magic at Work Today
Central Bank capitalism, Islamic finance, World Economic Forum meetings, contracts, profit ⎼ these are not the themes that generally come to mind when we think about magic. In industrialized societies we tend to believe that we’ve “outgrown” it; in 1929 anthropologist E.B. Tyler called magic “one of the most pernicious delusions that ever vexed mankind” (11). In fact, it is alive and well in contemporary societies.
Magic is at work in all sorts of modern practices from central banking to architecture, by way of economic forums, profit making, legal contracts, and various forms of cultural production such as advertising, architecture, luxury goods, fashion, fashion magazines, and science fiction. These magical practices form a system, or systems, of magic and are performed in various societies and contexts around the globe. As several authors will demonstrate in our special issue of Anthropology Today...