Advancing the Value of Ethnography

Tag: prototyping

Pathfinder: An Adventure at the Intersection of Design and Business

Pathfinder: An Adventure at the Intersection of Design and Business

As the world becomes more complex the path from idea generation to execution becomes increasingly challenging. One of the main issues lies in the fact that in conventional strategic planning we tend to forecast what the future will be like, and build our business plans based on such predictions....