Advancing the Value of Ethnography

Tag: rapid ethnography

Small Packages for Big (Qualitative) Data

Small Packages for Big (Qualitative) Data

Smart devices and online research platforms are changing the landscape of qualitative data collection and analysis. While data collection mechanisms have flourished, analytic tools to work with that data have not meaningfully evolved. Changes in professional practice and advances in technology are...

Co-creating Your Insight: A Case from Rural Ghana

Co-creating Your Insight: A Case from Rural Ghana

As Africa becomes the next frontier for consumer innovations, researchers and designers will be faces with a challenge: how can one get deep and meaningful insights on ever-accelerated project timetables? The following case study offers one such possibility. Drawing on work in rural Ghana, I...