by THOMAS WENDT, Surrounding Signifiers
Sustainability & Ethnography in Business Series, Mike Youngblood, Editor
“Revolution is not about destroying capitalism, but about refusing to create it.”
Serious designers must be radicals. If we are truly enraged by the political, ecological, and economic challenges we face, and if design is characterized by the envisioning and actualization of preferable futures, then the only choice in perspective is that of radicalism. Otherwise, we are simply maintaining the status quo.
To do this, we need to do more than tinker with a different “approach.” Recently at the IXDA’s annual Interactions conference I presented a critique of human-centered design in commercial design contexts. When practiced in the mostly uncritical realm of corporate power, I argued, HCD is unequipped to come to terms with its own paradoxes—it claims to address political and ethical concerns that capitalism purposefully attempts to circumvent. I concluded that HCD within capitalist...