robotics

Autonomous Vehicle Study Builds Bridges between Industry and Academia

BRIGITTE JORDAN Nissan Research Center, Silicon Valley CHRISTINA WASSON University of North Texas Researchers have long explored the desirability and benefits of industry-university collaborations and acknowledge they can be fraught with difficulties. We examine one such alliance, focused on driverless cars, a current hot topic in the public imagination and in technology design. Our collaboration began as an alliance between two anthropologists, one a professor at the University of North Texas, the other a consultant with the Nissan Research Center in Sunnyvale, California. We designed a research project for a design anthropology course that Christina Wasson taught in Fall 2014. Brigitte Jordan, at the time, was conducting an informal ethnography class for engineers and computer scientists at NRC. Our alliance had two objectives: to determine what a successful industry-university collaboration could look like when it involves ethnographic research in the high-tech sector, and to provide insights into usable ethnographic methods and...