Ethnography can be a divining rod for the future. Though speculative, the study of cultural signals to seed...
Tag: semiotics
Images and Imaginaries: Reflections on a New Paradigm of Ethnographic Images in Business
This presentation delves into the speculated impact of AI-generated images on ethnographic practice. Navigating...
Dismantling Stereotypes: Taking an Inside-Out Perspective to Building Better Representation in Advertising for Unilever
Equality, inclusion, and representation are increasingly acknowledged as core tenets of prosperous countries, cities, and organizations. We know that equality is essential, and we also know equality must be enacted on all fronts. Brands and other social organizations are increasingly recognizing...
New Words for New Worlds
Our current language of business is no longer fit for purpose. We are all sharply aware of the urgent need to transition into a regenerative economy, yet the words we use are holding us back. We must stop using...
Tutorial: Seeing Differently – An Introduction to Semiotics
Learn core semiotics concepts and techniques that bring deeper, more meaningful human insight to research, design, strategy, and communications. Overview This video has been edited to protect the privacy of...
The Inhuman Condition: How Research Unlocked New Perspectives on Psoriasis and Began to Change how it’s Understood and Treated
Case Study—This case study highlights the value of exploring the reality of having and treating psoriasis. Its aim is uncovering why it is that, despite treatments being available that offer transformative results, people with psoriasis can continue to live in isolation and with feelings of shame....
Finding a Voice in Opiate Addiction: Identifying the Role of Caregivers in the Recovery Process for VIVITROL
Case Study—Opiate addiction is a significant public health crisis. In the past year, it has become a hot topic at all levels, including the political realm ahead of the presidential election. Triggers, treatment options and restrictions, the criminal justice system, and costs to society are all...
Applied Semiotics: Embracing Strategic Thinking and Fostering Innovation
I am an anthropologist and a semiotician. “A semio-what?” I have a set of answers to that question, ranging from ‘I explore meanings in culture’ to ‘I discover the subconscious cultural patterns we all use to find meaning around us, to understand how something makes sense to someone’. Sometimes...