speculative ethnography

The City as Organization: Ethnography for Alternative Futures

JORDAN SHADE International Business Machines Corporation, A Functional Democracy HAL WUERTZ International Business Machines Corporation, A Functional Democracy In this case study we use ethnographic outcomes from the study of the employee population of IBM, to inform new experiences for improving civic engagement in the resident population of Austin, Texas. In doing so, we experiment with a technique in speculative ethnography that uses research insights from a variant population with a variant challenge for in-depth explorations of a possible future. We demonstrate, first, that while in speculative thinking big ideas can be imagined, transposing ethnography enables a richer exploration of possible futures, and thus, further depth in ideas. And second, that by combining speculative thinking with existing ethnography, researchers and design teams can unearth bold experiments and jump start a design process that drives quicker learnings and impact in new contexts. Keywords: Culture Change, Speculative Design, Civic Engagement,...

Situated: Reconsidering Context in the Creation and Interpretation of Design Fictions

MARTA CUCIUREAN-ZAPAN IDEO Design fiction and ethnographic methods strengthen each other by creating a creative but rigorous scaffolding for interrogating expectations and reactions to the future. Design fiction can influence the activities, people, and places in which ethnography is done, and ethnography can create design fictions. Viewers and creators populate design fictions with their own past, present, and hoped for future. The intersection of these methods push ethnography beyond the edges of its thoughtful consideration of the present moment, in order to begin investigating the future....

Speculating about Autonomous Futures: Is This Ethnographic?

by MELISSA CEFKIN & ERIK STAYTON, Nissan Research Center As researchers working on automated vehicles, we are grappling with fundamental questions about how to do research and design for the future. Or, to be more precise, how can we tap into and participate in futures that are in the process of being made, that may both reproduce and rearrange experiences of today? One of the questions we must ask is, what is autonomy to begin with? In the era of the rise of increasingly self-acting machines, what exactly will these machines be autonomous from? How are people grappling with shifting perceptions and experiences of autonomy? Our research has explored how people confront ideas about what the future may hold and, more profoundly, how reconfigurations of socio-technical systems today confront them in their own notions of autonomy. Our paper about one of our research projects on this topic was accepted for EPIC2017, but not without some interesting debate. Anonymous peer reviewers raised a question about whether the work we...