storytelling

Play it Back: Research as Intervention

NATALIE NAPIERInWithForward PechaKucha Presentation The social welfare system was built to protect the vulnerable through the provision of basic needs. I left my social service job to join an organization with a mission to shift that system from safety nets to trampolines - from services designed to maximize safety, to those that develop agency and resilience. That’s meant interrogating and renewing my principles for ethical engagement with people who are getting the poorest outcomes from services. Returning people’s data to them, in the form of a story is now a practice at the heart of my relationships to the people with whom I do research. At the best of times this interaction is an intervention in and of itself, validating someone’s experience and allowing them to open themselves up to new self-narratives. But the goal of story return in not a positive reception; rather, it’s about following through on our ethical commitment to recognize people’s ownership over their own data, and allowing them the opportunity to benefit...

Contextual Breathing: The Importance of Opening in an Increasingly Closed World

APRIL JEFFRIES Ipsos Understanding Unlimited PechaKucha Presentation Context cannot be ignored. The ability to pull back, observe and listen deeply balanced with internal analysis and reflection has significant impact on our individual and societal health. Myopic views that ignore or distort what is happening around us have resulted in a social, cultural and political bipolar effect that occurs within a narrow spectrum of isolation. Extreme swings from close-minded tribes to secluded self dialogue, wreak havoc on our broader needs for transcendence and compassion. A study of middle-class moms in America, found a pull toward insular communities in unexpected places. Hostile or challenging political arguments were increasingly infiltrating conversations in venues ranging from Facebook to book club. Emotional eruptions in previously “safe spaces” caused retreats to like-minded groups. Women who may have otherwise enjoyed open curiosity or stimulating debate, in these situations, were ill-equipped to handle feelings of rejection...

The Story As Evidence: It’s Yours, It’s Mine, It’s Theirs

NIK JARVIE-WALDROM Empathy PechaKucha Presentation I've been reflecting on my role in the use and abuse of evidence — in the past as a radio producer and more recently as a writer in a design research company. Storytelling is held aloft as something businesses need to do more of — and be better at — but often the narratives do not belong to businesses. We are re-tellers. The work of a writer presenting design research isolates evidence from its source. There are limits to what we can do to make sure evidence is considered alongside the intention it was gathered with. I started working on this because I wanted to share my indignation at evidence I gathered being misrepresented. My editors have turned stories of triumph into stories of disaster to get more clicks. But I've noticed the similarity between my questioning of editors, and the anthropologists I work with questioning me. Evidence exists in relation to questions. Defining the things we're curious about helps us focus, and decide which evidence to seek out. Ethnographers...

The Art of Sharing

by JAN CHIPCHASE, Studio D Radiodurans To understand the impact research can have requires an appreciation of how content ebbs and flows in an organisation, how ideas are passed from person to person and adopted, and how institutions internalise information, politics, and an acute sense of—wait for it—timing. A well-thought-out sharing process recognises the work of the team and is framed by the sharer. Poorly thought-out sharing marginalises team members and partners, building resentment that lives long after the project is completed. This article, drawn from The Field Study Handbook, delves into the art of sharing for impact. Why We Share Research is shared to evangelise a point of view. It positions the individual, team, and organisation as thought leaders, and primes the audience for what is to come. The primary advantage of thought leadership is not, as many observers believe, the elevated status of the sharer, but rather that it attracts conversations from a nascent community. Which, in turn, makes the work...