Collecting data doesn't create value on its own – businesses need to focus on building capabilities and honing strategy.
by CYRIL MAURY, Stripe Partners
"What a useful thing a pocket-map is!" I remarked.
"That's another thing we've learned from your Nation," said Mein Herr, "map-making. But we've carried it much further than you. What do you consider the largest map that would be useful?"
"About six inches to the mile."
"Only six inches!" exclaimed Mein Herr. "We very soon got to six yards to the mile. Then we tried a hundred yards to the mile. And then came the grandest idea of all! We actually made a map of the country, on the scale of a mile to the mile!"
"Have you used it much?" I enquired.
"It has never been spread out, yet," said Mein Herr: "the farmers objected: they said it would cover the whole country, and shut out the sunlight! So we now use the country itself, as its own map, and I assure you it does nearly as well."
—Lewis Carroll, Sylvie and Bruno Concluded, Chapter XI
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GSuite is changing the nature of Knowledge Work across 5 million businesses through AI-powered assistance. To ensure that this evolution reflects the aspirations and priorities of workers, Google and Stripe Partners conducted a multi-national ethnography of Knowledge Workers covering a range of industries. We identified that workers distinguish between ‘Core’ and ‘Peripheral’ work: the work they are paid to do and identify with, and the work that does not contribute to their success or happiness. Workers want assistance to enhance Core work and remove Peripheral work, nuanced across a spectrum of support. This framework and taxonomy has been adopted by teams at Google to inform strategic decisions on how AI is integrated by GSuite. New features are being implemented within Gmail, Slides, Docs and Sheets that bring these principles to life in the user experience....