Advancing the Value of Ethnography

Tag: technology

Practice, Products and the Future of Ethnographic Work

Practice, Products and the Future of Ethnographic Work

Ethnographic work in industry has spent two decades contributing to making products that matter in a range of industry contexts. This activity has accounted for important successes within industry. From the standpoint of ethnographic practice, however, the discursive infrastructure that has been...

“Empathizing” with Machines

“Empathizing” with Machines

PechaKucha Presentation When we study human systems and organizations we have a job that requires to empathize or at the very least be compassionate towards the experiences others are having. This allows to understand their goals, problems, and how we can best make their lives better. When...

Have We Lost Our Anthropological Imagination?

Have We Lost Our Anthropological Imagination?

Ever since the 1970s, the promise of increased productivity through technology has been under intense scrutiny. It’s a promise that has pushed questions about nature and the role of technology in society into the hands of scholars, including anthropologists. For those working in industry – really,...

Flux: Creating the Conditions for Change

Flux: Creating the Conditions for Change

To start to shape directions for new business opportunities, and to remain attentive to changing business landscapes, ethnographic practice must produce knowledge about the social world by looking at relevant shifts in social frames and then use this knowledge to shape the informed fictions that...