theater

How Tragic Flaws Resonate at Scale: Just Ask Shakespeare

MEGAN DAVIS Spendlove and Lamb PechaKucha Presentation—What do Hamlet, Daenerys Targaryen and Persona development have in common? As an actress I had an in-depth understanding of character development but struggled with creating insights from personas. I embarked on a quest to find out why. I interviewed one of the greatest authority's on Shakespeare, John Bell, AO, OBE FRSN about The Bard's greatest gift to storytelling, the invention of personality and characters. I share the realization that came next, how an individual character's tragic flaw can resonate at scale. Megan Davis is originally from Michigan and now living and creating in Melbourne, Australia. As the founder and lead storyteller at Spendlove and Lamb, she has been discovering stories since 2012, specializing in narrative based communication strategies, using human centred design practices to create meaningful visions of the future. Each bespoke framework uses stories to strategically move projects, organizations and governments into the new realities they...

Ethnographic Findings in the Organizational Theatre

JACOB BUUR and ROSA TORGUET In the quest for engaging ethnographic insight in organizations on a more fundamental level than mere ‘innovation drivers’, theatre offers ways of triggering a change in conversations through emotional engagement. This paper discusses the impact of using theatre with professional actors to convey the outcome of ethnographic ‘user studies’ to industry and academia. In a project on indoor climate control with five company partners, the field studies brought about controversial findings, like ‘Indoor comfort is what people make’ – as opposed to something fully controlled by technology and ‘provided’ to inhabitants. We explore how theatre improvisation can convey such findings and thus support the provoking role that ethnography may play in organizations. Based on the study of two theatre sessions, we will articulate the importance of balance between playful and serious, of explorative discussion, and of supportive event planning and space layout to achieve audience engagement....