Advancing the Value of Ethnography

Tag: theater

Ethnographic Findings in the Organizational Theatre

Ethnographic Findings in the Organizational Theatre

In the quest for engaging ethnographic insight in organizations on a more fundamental level than mere ‘innovation drivers’, theatre offers ways of triggering a change in conversations through emotional engagement. This paper discusses the impact of using theatre with professional actors to convey...

How Tragic Flaws Resonate at Scale: Just Ask Shakespeare

How Tragic Flaws Resonate at Scale: Just Ask Shakespeare

PechaKucha Presentation—What do Hamlet, Daenerys Targaryen and Persona development have in common? As an actress I had an in-depth understanding of character development but struggled with creating insights from personas. I embarked on a quest to find out why. I interviewed one of the greatest...