Advancing the Value of Ethnography

Tag: Uber

The Perfect uberPOOL: A Case Study on Trade-Offs

The Perfect uberPOOL: A Case Study on Trade-Offs

Case Study—One of Uber’s company missions is to make carpooling more affordable and reliable for riders, and effortless for drivers. In 2014 the company launched uberPOOL to make it easy for riders to share their trip with others heading in the same direction. Fundamental to the mechanics of...