This case study by a pan-African UX research and design agency offers key insights for companies attempting to...
Tag: user experience
Human API as a Research Source in Health Care
This paper illustrates how the concept of “Human API” can help post-treatment cancer patients with challenges they face once they are released from the hospital. The results and implications of this semester long graduate project will help illuminate how the Human API through its various data...
Making Tech More Accessible: An Ethnographic Lens on Ability and Disability
EPIC Members Richard Beckwith and Susan Faulkner (Intel) have assembled a panel of luminaries in accessible tech research, design, and engineering for our January 26 event, Seeing Ability: Research and Development for Making Tech More Accessible. In anticipation, we asked them a few questions...
Mobility is More than a Device: Understanding Complexity in Health Care with Ethnography
This case study on mobility in health care demonstrates how ethnography and design research helped Intel meet the business challenge of redressing market share. Ethnography enabled the team to assess the interplay between mobile devices and other hospital technologies, understand how they fit...
Who We Talk about When We Talk about Users
I begin with some questions: how have the theories and methods which subtend design research been changed by their migration from academy to industry? How have they adapted to their new commercial culture? What languages and customs have they had to acquire to fit in? To address these questions, I...
Human-Centered Data Science: A New Paradigm for Industrial IoT
Few professions appear more at odds, at least on the surface, than ethnography and data science. The first deals in qualitative “truths,” gleaned by human researchers, based on careful, deep observation of only a small number of human subjects, typically. The latter deals in quantitative “truths,”...
Framed by Experience: From User Experience to Strategic Incitement
Ethnographic and other related practices in industry focus – for a variety of historical reasons – primarily on studying the experiences of individuals/institutions as consumers/users. We suggest that this framing limits our work to descriptive forms of knowledge, and renders invisible larger...
Art & Imagination in Online Qualitative Research: A New Tool for Brand Listening
At the beginning of the pandemic, I was pretty sure I was done. I had been a qualitative researcher and brand consultant for 25 years. I had spent the past decade building my practice around an approach that centered contextual and imaginative face-to-face research. I called it brand listening,...
Getting from Vision to Reality: How Ethnography and Prototyping Can Solve Late-Stage Design Challenges
Cast Study—In 2014, Kaiser Permanente began implementing a next-generation medical office model that reimagines the outpatient care experience, combining new architecture, workflow, and technology to create a more convenient experience for patients and a connected, efficient experience for staff...
How Ethnographic Methods Make APIs More Usable
Application Programming Interfaces, commonly known as APIs, connect the front-end interfaces we see when we navigate the internet (like websites and apps) to the back-end systems, or databases, that store information. APIs enable people to carry out transactions online, like purchasing goods,...