This paper introduces an theoretical and interpretive tool, the Process of Argumentative Aphasia, for...
Tag: value chain
Five Steps Behind: How Ethnography Based Strategy Can Fuel Ingredient Innovation in the Early Stages of the Value Chain
Global fast moving consumer goods companies are faced with significant challenges on all fronts as start-ups challenge brands, retailers’ private labels challenge margins and technology giants like Amazon and Alibaba challenge the entire business model. To survive in this environment, FMCGs must,...