At the beginning of the pandemic, I was pretty sure I was done. I had been a qualitative researcher and brand consultant for 25 years. I had spent the past decade building my practice around an approach that centered contextual and imaginative face-to-face research. I called it brand listening,...
Anthro-Vision: A New Way to See in Business and Life Gillian Tett 2021, 304 pp, Avid Reader Press / Simon & Schuster → Watch Simon Roberts in conversation with Gillian Tett & Donna Flynn Ulf Hannerz once proposed that “common sense is cultural ‘business as usual’; standard operating...
Through the art of exhibition, curators immerse people in new worlds and new points of view, whether by transporting visitors to 18th century India or through challenging art history’s colonial gaze. The goal of an exhibition is a shift in perspective, to move people to think differently about...
PechaKucha Presentation—The conference theme for EPIC2020 is all about scale. For many, scale will probably evoke images of sizing up, moving forward, getting better. But does scale carry the same meaning in all contexts? Could scaling back be the key to enacting scales successfully? And is...
PechaKucha Presentation How do you place a value on a perspective? Well, that depends on what you're seeking to accomplish. During this Pecha Kucha I journey of our current paradigm of Value to explore the role of the ethnographer in mediating business interests and human + planetary wellness....
Case Study—This case explores a research and consulting engagement whose goal was to build an investment case for a new type of 21st century gym for the spirit, mind, and body. The client, a group of well-funded U.S. entrepreneurs, wanted to design and launch a venture that would be positioned to...
Overview Where do I find new sources of value in a heavily competed industry? How can I build more compelling value propositions with transformative potential? Integration of the human sciences into corporate...
The aim of this paper is to explore the potential for ethnographic approaches in technology startups and the venture capital firms that support and control them. The current practices and model of innovation aim for “disruptive innovation,” but most efforts fall short, prioritizing mass diffusion...
A person’s wellbeing is in great measure a product of a pleasant environment, and as a society we are placing progressively more value in creating such environments in the form of comfortable offices, welcoming homes, and inspiring shops. It is remarkable, for example, the degree to which the...
[22 May 2017: We are deeply saddened to learn that Mike has passed away. If you don't know his work, we invite you to dive into Mike's website and learn about his tremendous research, writing, and impact. —ed.] I finally seriously joined EPIC. By "seriously" I mean "sent them money." It was high...