MARIA BEZAITIS, ALEXANDRA MACK and KEN ANDERSONFrom September 7 through 10, EPIC convened in New York City at Fordham University’s Manhattan campus. This year’s conference was hosted by Fordham’s Center For Positive Marketing, a fact that encouraged a conference emphasis on value and values. Our organizing team, led by Tim de Waal Malefyt and Rogério de Paula, brought four keynote talks into the main conference program this year, giving the EPIC community a chance to hear from culture critic Thomas Frank, industry practitioners Christian Madsbjerg (ReD Associates) and Kate Crawford (Microsoft Research), and Professor Dawn Lerman (Executive Director, Center for Positive Marketing and Senior Associate Dean of Research and Academic Innovation, Fordham University).Every year, the EPIC community introduces important new elements and innovations to the conference. Brigitte Jordan created the Authors’ Space, which highlighted new publications by EPIC people and gave the community a chance to interact with authors. Students from the University of North Texas and Indiana University organized the Future Practitioners Exchange to facilitate networking among students and between students and practitioners at the conference. Melissa Cefkin worked with the organizers of the Graduate Student Colloquium, Marietta Baba and Melissa Fisher, to integrate student...
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