SPONSORED SESSION PRESENTED BY MIRO

There is immense pressure across industries to cut discovery time and get directly to product delivery, from the vibe-coding phenomenon where leaders advocate starting directly in code for digital products to industrial designers using AI to look at trends. Traditional research reports often fall short in capturing the imagination of leadership, since more of them are looking for “solutions not problems”.

This session advocates for a paradigm shift: that researchers can build (ideally co-create) prototypes as a more effective and engaging alternative to research findings reports. By sharing a vision for future products born out of their research, ideally built in collaboration with stakeholders, researchers can be catalysts for action.

In the session, participants:

• evaluate a case study showing the difference between research findings and “findings as prototypes”
• explore the different types of prototypes – from storyboards and diagrams to UX wireframes, and tools that can help bridge the gap in design skills
• reflect on the changing skill sets expected from researchers in the current frenzy of delivery-focused organizations

Speaker

Shipra Kayan is the Chief Evangelist at Miro, a leading collaboration platform. Previously, she served as the Head of Product Design at Miro and has extensive experience as a design and research leader.