Royal Holloway University of London
This case study is based on an ethnographic investigation conducted in 2003 at the BMW Plant Oxford automobile factory focusing on issues of staff retention. The study found that the workforce, as well as being diverse in conventional terms, was also divided in less immediately identifiable ways, and different groups within the workplace had quite different expectations from the experience or working there, and a programme to overcome these problems was developed.
Please sign in or create a free account to access the leading collection of peer-reviewed work on ethnographic practice. To access video, Become an EPIC Member.