Advancing the Value of Ethnography

Our Advocacy for Their Change

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Cite this article:

2021 EPIC Proceedings p 330, ISSN 1559-8918, https://epicpeople.org/advocacy-their-change/

PechaKucha Presentation:

Our practice is due for an update.

As researchers, we practice advocacy on behalf of people impacted by product development decisions.

In a time when many of us are striving for more inclusivity, interrogating our approach to advocacy reveals how we can begin to break down the ways we enable – and could enable – change on behalf of whom we’re researching.

Sparked by the events of 2020, this talk is a reflection on historical and current advocacy practices outside of research. The talk explores why an update to the research practice matters and how we can go about it.

Amanda Rosenberg is a UX Researcher at Workday, a mom to the cutest rescue dog, and an avid practitioner of yoga. With a dual MDes and MBA from Institute of Design, IIT, she has brought her curiosity to an array of sectors from healthcare to government services to IOT technology.

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