The Myth of the Pipeline Problem: Creating a Diverse and Thriving Team

Photo of Shakima Jackson-Martinez presenting on stage at EPIC2022
SHAKIMA JACKSON-MARTINEZ Senior Director of Diversity, Equity, and Inclusion at AnswerLab with support from Kristin Zibell, Director of Products and Services at AnswerLab Corporate leaders issued countless statements decrying racism and investing in diversity, equity, and inclusion (DEI) efforts in 2020. As a result of the pandemic and the ongoing racial reckoning that year, the overlap between societal events and corporate commitments became sharply visible. But the actions on those commitments, less so. Focusing on DEI sparks all sorts of biased statements from colleagues like, “There are no Black/Trans/Women researchers,” “We don’t want quality to suffer,” and “There’s no pipeline, these folks just aren’t out there.” In the face of these false and racist sentiments, researchers, leaders, and managers can create diverse and thriving teams. Shakima Jackson-Martiniz, Senior Director of DEI at AnswerLab, a research and insights firm, has done just that. In this PechaKucha, she will tell the story of how...

Dismantling Stereotypes: Taking an Inside-Out Perspective to Building Better Representation in Advertising for Unilever

STEPHANIE BARRETT Quantum Consumer Solutions SIDDHARTH KANORIA Quantum Consumer Solutions Equality, inclusion, and representation are increasingly acknowledged as core tenets of prosperous countries, cities, and organizations. We know that equality is essential, and we also know equality must be enacted on all fronts. Brands and other social organizations are increasingly recognizing their role as social stakeholders, committed to building a society in which both people and their businesses can thrive in the long-term. Quantum Consumer Solutions and Unilever have partnered on this program of four projects to understand and reduce stereotypes and improve representation. We used a mixed-methods approach, including semiotics, qualitative research, expert interviews, springboards, and internal organizational change to improve inclusivity in communications, pack, and products. Readers can expect to learn why we recommend an ‘inside-out’ approach that combines organizational change with external initiatives, why we need to approach...

Anticipating Headwinds: Using “Narrative Tacking” to Build an Inclusive Future

KATE SIECK This paper proposes a framework for addressing entrenched resistance to change. It borrows a metaphor from sailing to suggest that the best way through unwanted transformations is by “narrative tacking.” Drawing a parallel to how sailors navigate through headwinds by “tacking,” I argue that “tacking” through the narrative of change calms the resistance and enables forward motion. Specifically, it requires shifting the locus of attention from behaviors or the future state to the values and intentions of the actors. In attending to intentional states, we create space and flexibility in the narrative of change that enables the “wiggle room” needed for forward movement. I demonstrate the process through two case studies of complex, high-stakes transformation efforts that succeeded above and beyond what anyone expected. I suggest how these maneuvers provide a template for other kinds of change projects as well. In the end, by anticipating and harnessing resistance, we can craft change processes that are more...

Our Advocacy for Their Change

AMANDA ROSENBERG Workday PechaKucha Presentation: Our practice is due for an update. As researchers, we practice advocacy on behalf of people impacted by product development decisions. In a time when many of us are striving for more inclusivity, interrogating our approach to advocacy reveals how we can begin to break down the ways we enable – and could enable – change on behalf of whom we’re researching. Sparked by the events of 2020, this talk is a reflection on historical and current advocacy practices outside of research. The talk explores why an update to the research practice matters and how we can go about it. Amanda Rosenberg is a UX Researcher at Workday, a mom to the cutest rescue dog, and an avid practitioner of yoga. With a dual MDes and MBA from Institute of Design, IIT, she has brought her curiosity to an array of sectors from healthcare to government services to IOT technology. Citation: 2021 EPIC Proceedings p 330, ISSN 1559-8918,