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Rich Radka has 20+ years of providing deep human insights to corporate, scale-up and public sector clients in the arenas of innovation, customer experience, strategy and forecasting. He brings inspired design thinking, and a practical human-centred approach to co-create solutions that involve customers, employees, partners and other stakeholders.
Overview
Strategic planning is becoming less and less viable in a volatile world prone to black swan events. Prediction is a low-percentage approach to an unknowable future. But we still need to navigate change and set course to a better future for businesses, for people, and for the planet. In searching for new ways of engaging with the future, we have to start with people. In this talk, we will address three key questions:- How can we apply ethnographic methods to realities that don’t yet exist?
- How can we paint credible human-centered futures that avoid utopian and dystopian fantasies?
- How can we shift businesses from preparing for inevitabilities to actively building preferred futures?
Presenter
Rich Radka has 20+ years of providing deep human insights to corporate, scale-up and public sector clients in the arenas of innovation, customer experience, strategy and forecasting. He brings inspired design thinking, and a practical human-centred approach to co-create solutions that involve customers, employees, partners and other stakeholders.
