Advancing the Value of Ethnography

Tag: prediction

Reading the Tea Leaves: Ethnographic Prediction as Evidence

Reading the Tea Leaves: Ethnographic Prediction as Evidence

Those who work in research know that we live in a world that is strongly influenced by what Tricia Wang has called the quantification bias. More so than other forms of information, numbers have incredible formative power. In our culture, numbers are seen as trustworthy representations of reality...

Anticipating Credible Futures

Anticipating Credible Futures

] Overview Strategic planning is becoming less and less viable in a volatile world prone to black swan events. Prediction is a low-percentage approach to an unknowable future. But we still need to navigate change...