Merging Institutional Logics and Negotiated Culture Perspectives to Help Cross-Sector Partnerships Solve the World’s Most Wicked Problems
Showcasing a sixteen-month ethnographic study of a coalition to end homelessness in Western Canada, we show how the integration of two theoretical perspectives...
Strategic Ethnography and Reinvigorating Tesco Plc: Leveraging Inside/out Bicultural Bridging in Multicultural Teams
This paper focuses on a study of Tesco Plc conducted in 2011, in which we trained a multicultural team of nine Asian managers to become in-house ethnographers o...