Advancing the Value of Ethnography

The Big “I Don’t Wanna”


Cite this article:

2017 EPIC Proceedings, ISSN 1559-8918,

PechaKucha Presentation—Medical and social science research provide compelling data to address social issues, societal dynamics, and social determinants of health. But powerful data do not always persuade. Sometimes we know what we believe more than we believe what we know, especially at the”big” institutional level. This is part of the reason qualitative ethnographic research is vital and perhaps why the story is sometimes more important than the data.

Enrico Cullen is a strategist and consummate doer who has taken on challenging projects and guided them over obstacles, around problems, and through uncharted territory for two decades. He currently leads efforts for community-based healthcare reform with a.i.r. nyc, an evidence-based and technology forward social enterprise in New York City. +