Advancing the Value of Ethnography

Tag: narrative & storytelling

The Transformative Power of Singular Stories: Making the Case for Qualitative Evidence in Healthcare Contexts in Colombia

The Transformative Power of Singular Stories: Making the Case for Qualitative Evidence in Healthcare Contexts in Colombia

Case Study—In this case study we describe how we collaborated with a Colombian healthcare provider company and enabled its decision makers to understand the power of stories and other types of qualitative evidence in healthcare contexts. The stories became a tool for recognizing singularities in a...

Ethnography, Storytelling, and the Cartography of Knowledge in a Global Organization: How a Minor Change in Research Design Influenced the Way Our Team Sees, and is Seen by Our Organization.

Ethnography, Storytelling, and the Cartography of Knowledge in a Global Organization: How a Minor Change in Research Design Influenced the Way Our Team Sees, and is Seen by Our Organization.

Our team unites qualitative researchers, designers, and prototyping engineers to investigate workplace technologies using a four-step process: ethnography, analysis, intervention, measurement. Projects develop in relation to the needs of internal corporate units identified as project stakeholders....

Anticipating Shared Futures: Emotion, Connection & Relationships

Anticipating Shared Futures: Emotion, Connection & Relationships

PechaKucha Presentation—Unprecedented. Unprecedented. Unprecedented. How often did we hear that word at the onslaught of the Covid-19 pandemic? But was it really unprecedented? We’ve been warned for years that a pandemic was imminent. We know the world has been devastated by them in the past. So...

How Tragic Flaws Resonate at Scale: Just Ask Shakespeare

How Tragic Flaws Resonate at Scale: Just Ask Shakespeare

PechaKucha Presentation—What do Hamlet, Daenerys Targaryen and Persona development have in common? As an actress I had an in-depth understanding of character development but struggled with creating insights from personas. I embarked on a quest to find out why. I interviewed one of the greatest...

Sustainability Initiatives Succeed with Good Storytelling

Sustainability Initiatives Succeed with Good Storytelling

At the recent climate talks in Paris, 195 countries adopted a universal climate deal for the first time ever, key parts of which are legally binding. This is a stunning success and highlights how urgently the world’s nations, backed by their citizens and businesses, are seeking new ways to thrive...