A leading automaker needed to safely study the impact of the COVID-19 pandemic upon driver and passenger experience to effectively prioritize future in-vehicle features related to cleanliness. In this case study, we'll share our approach and retrospective learnings on how to understand,...
This paper presents a design anthropological study with User Experience design departments from five large companies in Denmark, ranging from manufacturers of medical equipment through toys to control systems for industrial infrastructures. We explore the challenges they face as products,...
The COVID-19 pandemic changed many healthcare companies' priorities and dramatically accelerated the drive towards increasingly virtual health care. Grand Rounds Health*, a healthcare startup, decided the time is now to launch its virtual primary care offering. It was assumed that a rural,...
In the last decade, Future Studies have developed a very important corpus of theory and methods aimed to analyze the future of cities. Meanwhile the world is confronted with major challenges like climate change, global pandemics, migration, inequality and poverty, government agencies, professional...
Anthro-Vision: A New Way to See in Business and Life Gillian Tett 2021, 304 pp, Avid Reader Press / Simon & Schuster → Watch Simon Roberts in conversation with Gillian Tett & Donna Flynn Ulf Hannerz once proposed that “common sense is cultural ‘business as usual’; standard operating...
Since March 2020, many employees around the world have been forced to work from home due to the COVID-19 global pandemic. Astronauts aboard the International Space Station (ISS) have experience in working in isolation and confinement. This paper focuses on a comparison of astronauts on the ISS and...
Despite companies facing real consequences for getting ethics wrong, basic ethical questions in emerging technologies remain unresolved. Companies have begun trying to answer these tough questions, but their techniques are often hindered by the classical approach of moral philosophy and...
As part of an international research conducted for a French car manufacturer, a team of anthropologists and designers were asked to analyze the use of a car diagnostic tool by mechanics in their garages, in order to recommend ways of improving it. A single glance at the diagnostic tool’s interface...
Recent debates around the future of work have largely focused on how automated technologies are contributing to job loss or decline. However, in this paper, we draw from original ethnographic research with four types of automation-affected workers – insurance agents, pharmaceutical...
Agile methodologies have taken hold as a model to be followed in software industry. Among them, Scrum is one of the most used frameworks and has a high level of acceptance among a large range of organizations. The underlying premise of Scrum is that by implementing an iterative and incremental...